groweducation

Education Institute Growth

A high-converting search and social advertising funnel coupled with local search optimizations to drive direct student admissions.

Case Study Project Artifact
INDUSTRYEDUCATION
TECH STACKGoogle Ads / Meta Ads
TIMELINEOngoing
CATEGORYGROW
THE CHALLENGE

The Business Problem

A local coaching academy relied purely on pamphlets and local word-of-mouth, failing to capture digital search intent in their area. They struggled to run ads that yielded high-intent enrollment leads, and their site ranked poorly for key terms.

OUR APPROACH

The Engineering Solution

We audited their site and performed on-page local SEO optimizations. Concurrently, we launched targeted search campaigns on Google Ads and demographic-filtered lead forms on Meta Ads, driving users to optimized landing page builders.

SYSTEM ARCHITECTURE

Technologies Utilized

Google Ads
Meta Ads
SEO
THE IMPACT

Project results & outcomes

3.2xIncrease in Enquiries
Page 1Google Local Map Pack
-45%Cost-Per-Lead Reduction
VISUAL WORK

Interface screenshots & flows

COLLABORATION OPPORTUNITY

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